Case Mandel

Case Mandel is an entrepreneur and product innovator with a career spanning consumer products, brand building, and the oral pouch category. He co-founded Cannadips — the brand that invented the THC and CBD oral pouch category — and built the company from the ground up.

Mandel is the Founder and CEO of Boldt Runners Corporation, a holding and research and development entity focused on bioactive oral pouch development and creating emerging consumer brands. He currently serves as Vice President of Specialty Brands at Swisher, a major manufacturer and distributor of alternative tobacco and nicotine products in the United States, where he focuses on specialty and emerging brand development.

His work has contributed to shaping the modern oral pouch category — a rapidly growing segment encompassing nicotine as well as a wide range of bioactive molecules.